Refinery29 branded content in partnership with Samsung wearables.
We decided to focus our piece on inspiring real life mother and daughter duos - from business partners to football referees, and how the Samsung wearables enhance what they do.
Creative Direction: Casey Bird
Videographer: Bruno Centofanti
Photographer: Lauren Maccabee
Together with Braun we (Refinery29) wanted to switch up the body care category and instead speak to three women about why they personally decide to remove some of their body hair and what it means to them, and only them - spoiler, they don't do it to attract a dude!
We interviewed activist and writer, Paris Lees on how it can shape identity for trans women, our beauty editor on life with PCOS and a model and actress on how she lost all her confidence after coming off the contraceptive pill had adverse side effects.
The video and onsite feature was translated and seeded out in France, Italy and Germany: https://www.refinery29.com/en-gb/body-hair-removal-women
Creative Director: Casey Bird
Photography: Flora Mac
Videography: Beth Lishmund
In the lead up to my maternity I worked for AllBright, a global members club for women, as their Associate Creative Director within their content and branded partnerships
I worked on all branded content pitches (BMW, Tiffany, HSBC, KEDS) as well as creative director on their first ever awards, The Brightlist Awards.
BrightList
With 6 weeks to go, I creatively directed everything from the menu designs to hiring photographers and videographers to capture the day.
We secured Laura Whitmore to host and had an array of celebrities and influencers attending. I interviewed all winners and celebrities to ensure extra content that could live throughout the year on AllBright platforms.
We also secured 4 sponsors to help bring the event to life - HSBC, Veuve, KEDS & BMW.
Editorial photography: Johnny & Morgane
Social
I also took on AB’s social media to help build followers and community. I created formats like “Sisterhood @ 6” every Friday, Female Founders Wednesdays and Sisterhood Works - an International Women’s Day initiative in 2020.
I creatively led the NET-A-PORTER project that helped bring their Spring Summer collection to life on Refinery29 targeting young fashion focused women.
Taking the theme of British Summer we took over Kew Gardens and created Refinery29 UK’s first ‘reveal style’ feature playing on beautiful summer textures and colours.
https://www.refinery29.uk/net-a-porter-summer-collection/
Creative Direction: Casey Bird
Art Direction: Anna Jay
Written by: Georgia Murray
Shot by: Luke & Nik
In 2018 Refinery29 collaborated with BBC Radio One and Annie Mac to bring to life our first ever Refinery29 IGTV and create a more emotional connection between Annie & our millennial audience using our ‘29 questions’ platform.
During our interview we got deep and personal with Annie as she gave us life advice, break up advice and importantly music tips.
On top of all of this, we endeavoured to have an all female crew - from lighting assistant to director, which was an amazing moment to be apart of.
Within a week the video had performed well over IGTV benchmark, and Annie & Clara both willingly shared the content on their social platforms too.
Filmed by: Natasha Slee
Creative Direction: Casey BIrd & Natasha Slee