People love a cute dog don’t they… (?!)

People love a cute dog don’t they… (?!)

I am currently Refinery29 's Creative Lead on Branded Content in the UK working across all categories to create interesting, relevant and informative content for our readers.
Over the past 10 years I've lived in Dubai as a creative at the award-winning agency Ogilvy, freelanced in London, Paris & Amsterdam for advertising agencies and helped start-ups with their brand strategy and thinking.

In 2017 I was elected first ever president of SheSays London, doubling their events and continuing to grow their online & offline community during my stint. In 2015 I also co-launched their mentoring arm, Who's Your Momma, and to date the scheme has paired over 200 women with mentors. 

Aside from supporting women in the industry I also launched The Freelance Circle last year. The FC is a website that gives freelancers a voice and invites them to anonymously review places (5 star ratings) they've freelanced with the aim to improve the gig economy.

Over the past few years I've been recognised by:  Campaigns Magazine's Future Female Leaders '17, The Hospital Club 100 '17 and most recently Creative Review's 'Creative Leaders 50' . I also write through pieces for Campaign Magazine, The Marketing Society and Creative Review.

If you want to get in touch, feel free to email me:


Awards & Honours
Creative Review 'Creative Leaders 50', '18
BIMA 100: Champion for good, '18
Campaign Magazine 'Future Female Leader', '17
The Drum's 50 under 30, '17
The Dot's 100 female future leaders, '17
The Hospital Club 100, '17
BIMA 100 – Rising Star, '16
Effies – Silver & shortlist, '15
Dubai Lynx shortlist – Design, '14
Ogilvy Cannes Worldclass, '13
Dubai Lynx shortlist, Film, '13
Dubai Lynx Bronze Design, '12
Young Creative Network Winner,  '11
D&AD New Blood Winner '10

D&AD New Blood, 19
Brand Film Festival/Campaign, 19
FIBRA Awards Judge, '17
The Majors Diversity & Freelance Judge, '17
The Lovies Judge, '17