I’m currently a Creative Director at Channel 4 working in their branded entertainment department. I help brands tap into culture and make awesome content that lives across TV, All4 and social on Channel 4. Sadly i’ve not met Fred from First Dates yet though.
Over the past 10 years I've lived and worked in Dubai, London, Paris & Amsterdam for advertising agencies, social publishers and beauty tech start-ups - it’s been a ride. And for the last 6 I’ve focused my attention in the branded content space, like Refinery29, Jungle Creations & AllBright. That’s my happy place.
I really think the future is all about brand collaboration to help cut through to new audiences. I’ve helped connect audiences to global brands like Net-A-Porter, Adidas, Nike & Samsung.
My years spent freelancing means I also have a huge network of creatives and contacts as well as a really unique point of view on best/efficient ways of working… because i’ve seen so many!
Lastly, I’m completely obsessed with my Pinterest account and cannot make one life decision without creating a board. That’s normal right?
My skills lie in:
- Youth led & female led brand content & strategy
- Process & creative structure implementation
- Creative copywriting
- Influencer content & strategy
- Social media strategy and engagement.
- PR & Marketing Consultancy
- Building communities, IRL and online.
- Leading creative pitches, rallying teams and creating positive & inclusive work environment.
When i’ve finished paying the bills I’ve:
- Run SheSays London and was their first ever elected president in 2017
- Launched a mentoring scheme, Who's Your Momma, which is still active today with over 300 members.
- In 2017 I launched The Freelance Circle a anonymous rating system for freelancers.
I've been recognised for my work by:
- Creative Review's 'Creative Leaders 50'
- Campaigns Magazine's Future Female Leaders
- The Hospital Club 100
I also blurt my thoughts out to Campaign Magazine, The Marketing Society and Creative Review and have been heard chatting away on podcasts like this one and this one.
Up for a chat? Email me: caseybird23@gmail.com
