People love a cute dog don’t they… (?!)

People love a cute dog don’t they… (?!)

I am currently Refinery29 's Creative Lead on Branded Content in the UK working across all categories to create interesting, relevant and informative content for our readers.
Over the past 8 years I've lived in Dubai as a creative (art director / copywriter) at the award-winning Ogilvy, freelanced in London, Paris & Amsterdam for advertising agencies and helped start ups hone their brands and create buzz for them. 

In 2017 I was elected first ever president of SheSays London, doubling their events and continuing to grow their online & offline community during my stint. In 2015 I also co-launched their mentoring arm, Who's Your Momma, and to date the scheme has paired over 200 women with mentors. 

Aside from supporting women in the industry I also launched The Freelance Circle last year. The FC is a website that gives freelancers a voice and invites them to anonymously review places (5 star ratings) they've freelanced with the aim to improve and add a level of transparency to the gig economy for both freelancers & agencies. 

Over the past few years I've been recognised by:  Campaigns Magazine's Future Female Leaders '17, The Hospital Club 100 '17 and most recently Creative Review's 'Creative Leaders 50' . I have also been on several creative award judging panels in Europe & New York including The Lovie Awards. 

If you want to get in touch, feel free to email me:


Awards & Honours
Creative Review 'Creative Leaders 50', '18
BIMA 100: Champion for good, '18
Campaign Magazine 'Future Female Leader', '17
The Drum's 50 under 30, '17
The Dot's 100 female future leaders, '17
The Hospital Club 100, '17
BIMA 100 – Rising Star, '16
Effies – Silver & shortlist, '15
Dubai Lynx shortlist – Design, '14
Ogilvy Cannes Worldclass, '13
Dubai Lynx shortlist, Film, '13
Dubai Lynx Bronze Design, '12
Young Creative Network Winner,  '11
D&AD New Blood Winner '10

D&AD New Blood, 19
Brand Film Festival/Campaign, 19
FIBRA Awards Judge, '17
The Majors Diversity & Freelance Judge, '17
The Lovies Judge, '17