I’m an experienced creative leader with a strong understanding of brand strategy and marketing.
Over the past 10 years I've lived and worked in Dubai, London, Paris & Amsterdam for advertising agencies, publishers and tech start-ups.
Most recently (Jan 2018 - July 2019) you would have found me at Refinery29 as their Creative Lead in the branded content department .
There I led a team of creatives and worked for brands like Samsung, the BBC and Nike.
My skills lie in:
- Creative copywriting (advertising agencies)
- Branded Content (Refinery29)
- Female focused brand strategy (R29 - fashion, beauty, tech and sports)
- PR & Marketing Consultancy (SheSays, The Freelance Circle)
- Building communities (growing SheSays, building Who’s Your Momma mentor f& The FC from scratch - with zero budget)
- Leading creative pitches, rallying teams and creating positive work environment.
Aside from the stuff that keeps my bank balance happy, I used to run SheSays London and was their first ever elected president in 2017 and also re-launched their mentoring arm, Who's Your Momma, which is still active today with over 300 members.
But, I like to keep busy, so in 2017 I also launched The Freelance Circle. The FC gives freelancers a voice and invites them to anonymously review places (5 star ratings) they've freelanced with the aim to improve the gig economy.
I've been recognised for my work by:
Creative Review's 'Creative Leaders 50' in 2018, Campaigns Magazine's Future Female Leaders '17 and The Hospital Club 100 '17.
I also blurt my thoughts out to Campaign Magazine, The Marketing Society and Creative Review and have been heard chatting away on podcasts like this one and this one.
If you want to get in touch, feel free to email me: email@example.com
Awards & Honours
Creative Review 'Creative Leaders 50', '18
BIMA 100: Champion for good, '18
Campaign Magazine 'Future Female Leader', '17
The Drum's 50 under 30, '17
The Dot's 100 female future leaders, '17
The Hospital Club 100, '17
BIMA 100 – Rising Star, '16
Effies – Silver & shortlist, '15
Dubai Lynx shortlist – Design, '14
Ogilvy Cannes Worldclass, '13
Dubai Lynx shortlist, Film, '13
Dubai Lynx Bronze Design, '12
Young Creative Network Winner, '11
D&AD New Blood Winner '10
D&AD New Blood, 19
Brand Film Festival/Campaign, 19
FIBRA Awards Judge, '17
The Majors Diversity & Freelance Judge, '17
The Lovies Judge, '17