Photo credits: Serena Brown

Photo credits: Serena Brown

Hi and welcome!

If you’re looking for a creative with a strong eye for brand strategy then you’ve come to the right place. I’m just as comfortable writing a creative brief as I am receiving one. Weird.. I know.
Over the past 10 years I've lived in Dubai as a creative at the award-winning agency Ogilvy, freelanced in London, Paris & Amsterdam for advertising agencies and helped start-ups with their brand strategy and marketing.
Most recently you would have found me at Refinery29 as their Creative Lead in the branded content department. There I led a team of creatives and worked for brands like Samsung and Nike.

Aside from the stuff that keeps my bank balance happy, I was elected first ever president of non profit org SheSays London in 2017 and also re-launched their mentoring arm, Who's Your Momma, which is still active today.

But, I like to keep busy, so in 2017 I also launched The Freelance Circle. The FC gives freelancers a voice and invites them to anonymously review places (5 star ratings) they've freelanced with the aim to improve the gig economy.

I've been recognised for my work by: 
Campaigns Magazine's Future Female Leaders '17, The Hospital Club 100 '17 and most recently Creative Review's 'Creative Leaders 50' in 2018.
I also blurt my thoughts out to Campaign Magazine, The Marketing Society and Creative Review and have been heard chatting away on podcasts like this one and this one.

If you want to get in touch, feel free to email me:


Awards & Honours
Creative Review 'Creative Leaders 50', '18
BIMA 100: Champion for good, '18
Campaign Magazine 'Future Female Leader', '17
The Drum's 50 under 30, '17
The Dot's 100 female future leaders, '17
The Hospital Club 100, '17
BIMA 100 – Rising Star, '16
Effies – Silver & shortlist, '15
Dubai Lynx shortlist – Design, '14
Ogilvy Cannes Worldclass, '13
Dubai Lynx shortlist, Film, '13
Dubai Lynx Bronze Design, '12
Young Creative Network Winner,  '11
D&AD New Blood Winner '10

D&AD New Blood, 19
Brand Film Festival/Campaign, 19
FIBRA Awards Judge, '17
The Majors Diversity & Freelance Judge, '17
The Lovies Judge, '17