Photo credits: Serena Brown

Photo credits: Serena Brown

Hi and welcome!

If you’re looking for a creative with a strong eye for brand strategy then you’ve come to the right place. I’m just as comfortable writing a creative brief as I am receiving one. Weird.. I know.
Over the past 10 years I've lived in Dubai as a creative at the award-winning agency Ogilvy, freelanced in London, Paris & Amsterdam for advertising agencies and helped start-ups with their brand strategy and marketing.
Most recently you would have found me at Refinery29 as their Creative Lead in the branded content department. There I led a team of creatives and worked for brands like Samsung and Nike.

Aside from the stuff that keeps my bank balance happy, I was elected first ever president of non profit org SheSays London in 2017 and also re-launched their mentoring arm, Who's Your Momma, which is still active today.

But, I like to keep busy, so in 2017 I also launched The Freelance Circle. The FC gives freelancers a voice and invites them to anonymously review places (5 star ratings) they've freelanced with the aim to improve the gig economy.

I've been recognised for my work by: 
Campaigns Magazine's Future Female Leaders '17, The Hospital Club 100 '17 and most recently Creative Review's 'Creative Leaders 50' in 2018.
I also blurt my thoughts out to Campaign Magazine, The Marketing Society and Creative Review.

If you want to get in touch, feel free to email me:


Awards & Honours
Creative Review 'Creative Leaders 50', '18
BIMA 100: Champion for good, '18
Campaign Magazine 'Future Female Leader', '17
The Drum's 50 under 30, '17
The Dot's 100 female future leaders, '17
The Hospital Club 100, '17
BIMA 100 – Rising Star, '16
Effies – Silver & shortlist, '15
Dubai Lynx shortlist – Design, '14
Ogilvy Cannes Worldclass, '13
Dubai Lynx shortlist, Film, '13
Dubai Lynx Bronze Design, '12
Young Creative Network Winner,  '11
D&AD New Blood Winner '10

D&AD New Blood, 19
Brand Film Festival/Campaign, 19
FIBRA Awards Judge, '17
The Majors Diversity & Freelance Judge, '17
The Lovies Judge, '17