Channel 4 creative.

Supercharged by AI.

Creatively leading Channel 4’s first brand offered AI service was scary.. to say the least!

Treating it like any other brief, I dived into the clients asks and created my own set of AI guidelines to follow. One of biggest sticking points for AI at the time, was shop continuity, and that was a big aim for me creatively.

Role: Concept, Script, prompts & Creative Direction
Client: Spirit Studios (The Good, The Bad & Healthy Podcast)
Tech Partner: Telana
Project leads: Sean Griffins & Nicola Griffins

Featured in: Campaign Magazine & The Times

Previous
Previous

Black in Business

Next
Next

BMW