Hi, Nice To Meet You

Born & bred North London girl (accent to prove it), but over the past 15 years, I've packed my bags and worked in Dubai, Paris, Amsterdam, and London. I’ve learnt my craft in traditional ad agencies, been thrown into the deep end at start ups & the tech world, and match-made global brands whilst working in creative partnership teams like Channel 4. I’ve served as President of a non-profit, SheSays, started a mentoring scheme in London, and created an anonymous platform for freelancers called The Freelance Circle to let f/lancers anonymously review their workplaces. Got a fun project you want me to work on? Let’s chat.

A woman with dark hair pulled back, wearing a white shirt and a cream vest with blue fish design, stands in a room with a mirror, flowers in a glass vase, and books in the background.

I love what I do…

  • Creative Direction & Strategy (long form content, brand campaigns & social)

  • Creative processes and unraveling brand chaos

  • Brand Partnerships & storytelling

  • Influencer content & strategy

  • Leading creative pitches, rallying teams and creating positive & inclusive work environment.

I’ve directed branded editorial content for fashion houses, created long-form Instagram content for global brands.

The platform doesn't matter. Great work that leans on insights and creativity, does. I joined Channel 4 to help establish the creative team for the TV partnerships arm. I implemented processes for responds to briefs, new templates, and general ways of working with wider teams. I integrated brands into some of the most loved shows like MAFS & Gogglebox, as well as getting them involved in important initiatives and cultural moments happening with the channel.
I’m most proud of leading our first Black-Owned Business initiative “Black In Business” as well as pro-active projects like our Xmas Day ‘Cat-vert’ and Charity Frontline19, where NHS staff introduce some of the best blue-light shows.

Fancy a coffee or a chat? Hit me up below

CONTACT
caseybird23@gmail.com

Awards & Acknowledgement

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Awards & Acknowledgement 〰️

Work Awards
Cannes Lion 2024
(Health & Wellness)
Campaign Media Award Effy Award
B2B Marketing Awards
MPA Award
Dubai Lynx Silver
YCN Awards
D&AD New Blood
The Shelf Student Award

Personal Awards
Campaign’s ‘Future Female Leader’
Creative Review ‘Top 50 Creative Leaders’
Hospital Club 100 List
BIMA100 List
The IPA Women of Tomorrow List

Judged for
D&AD New Blood
Campaign Big Awards