The person behind the work

I’m a Creative Director & Creative strategist, founder of creative studio, Studio Ru, and former Channel 4 Creative Director exploring the future of creativity, brand storytelling, and AI.

I’ve spent 16 years creating work for brands including Google, Adidas, Samsung, Coca-Cola, and Channel 4. Today I help ambitious brands use new technology without losing the taste, judgment, and storytelling that make a brand worth remembering.

For the past 16 years I’ve worked across advertising, branded content, and creative leadership roles in London, Paris, Amsterdam, and Dubai, creating campaigns for brands including Google, Adidas, Samsung, Coca-Cola, and Channel 4. In 2025 I led Channel 4’s first branded AI advertising project, which sparked a deeper interest in how AI is changing creativity, marketing teams, and culture.

What I believe

I don’t believe AI replaces creativity.

I believe it changes the economics of production and makes human judgment more valuable, not less.

The brands that win today won’t be the ones using the most AI. They’ll be the ones using it with the clearest taste, strongest storytelling, and deepest understanding of their audience.

What I’m exploring now

The future of creative organisations

AI and brand trust

Creative effectiveness in an AI-first world

The female gaze and visual culture

Marketing productivity without creative compromise

Storytelling, imagination, and identity in the age of AI

That belief shapes both my client work and my writing. Fancy a coffee or a chat? Hit me up below

CONTACT
casey@studioru.uk

Work Awards
Cannes Lion 2024
(Health & Wellness)
Campaign Media Award Effy Award
B2B Marketing Awards
MPA Award
Dubai Lynx Silver
YCN Awards
D&AD New Blood
The Shelf Student Award

Personal Awards
Campaign’s ‘Future Female Leader’
Creative Review ‘Top 50 Creative Leaders’
Hospital Club 100 List
BIMA100 List
The IPA Women of Tomorrow List

Judged for
Campaign Brand Awards
D&AD New Blood
Campaign Big Awards