"Everyone assumes Rudolph is male. She’s not. In fact, all the Christmas reindeer are female. Because only females have antlers at Christmas."
In December 2016 we wanted to shake things up a bit and re tell the reindeer story. Since Rudolph was in fact female we wanted to shine a spotlight on 9 magical reindeer in our industry.
We launched the campaign and within 6 days had over 80 entries from all over London. The winners were chosen by our team at SheSays and photographed by an up and coming female photographer, Dunja Opalko.
The campaign was shared over 100 times on social media and covered by The Drum too. Check out the 9 winners and their interviews here: iamreindeer.com
We relaunched again in 2017 with new judges, even more nominations and 9 new reindeer.