We collaborated with NET-A-PORTER to bring their Spring Summer collection to life on Refinery29. Taking the theme of British Summer we took over Kew Gardens and created Refinery29 UK’s first ‘reveal style’ feature playing on beautiful summer textures and colours.
Creative Direction: Myself Art Direction: Anna Jay Written by: Georgia Murray
Together with Braun we wanted to switch up the body care category and instead speak to three women about why they personally decide to remove some of their body hair and what it means to them, and only them - spoiler, they don't do it to attract a dude! We interviewed activist and writer, Paris Lees on how it can shape identity for trans women, our beauty editor on life with PCOS and a model and actress on how she lost all her confidence after coming off the contraceptive pill had adverse side effects. The video and onsite feature was translated and seeded out in France, Italy and Germany: https://www.refinery29.com/en-gb/body-hair-removal-women
Creative Director: Casey Bird
Photography: Flora Mac
Videography: Beth Lishmund
R29 x Braun
Refinery29 branded content in partnership with Samsung wearables. We decided to focus our piece on inspiring real life mother and daughter duos - from business partners to football referees, and how the Samsung wearables enhance what they do.
Lead Creative: Casey Bird Videographer: Bruno Centofanti Photographer: Lauren Maccabee
In 2018 we collaborated with BBC Radio One and Annie Mac to bring to life our first ever Refinery29 IGTV and create a more emotional connection between Annie & our millennial audience using our ‘29 questions’ platform. During our interview we got deep and personal with Annie as she gave us life advice, break up advice and importantly music tips.
On top of all of this, we endeavoured to have an all female crew - from lighting assistant to director, which was an amazing moment to be apart of. Within a week the video had performed well over IGTV benchmark, and Annie & Clara both willingly shared the content on their social platforms too.
Annie Mac Interview - Refinery29 INSTATV x BBC Radio 1
We were tasked to show off Westfield’s amazing range of fashion stores and all the styles you can think all, all in one place. We decided to create a Refinery29 format ‘29 looks. 1 destination’. However, we needed to convey all 29 looks in a short social first video… so we created a magic like film showing off each style, in 1 second.