Hello there!

I am a fully integrated conceptual writer with 7 years experience working for agencies and clients in Dubai, Paris and London. I also have a strong entrepreneurial spirit. You'll always find me working on some kind of side venture - check out my latest one, The Freelance Circle. 

After spending 3 years at Ogilvy & Mather Dubai working on brands like Coca-Cola, Volkswagen, Ikea and Unilever I returned to London to continue my career as a freelance writer working with some great agencies such as R/GA, Mr.President, VCCP, Ogilvy & Mather and Grey London.

Aside from copywriting I am also the first ever elected President of SheSays London. I also head up and co-run the mentor programme, Who's Your Momma, and lead other creative event projects around London.

In 2017 alone I'm honoured to have been selected by The Drum as one of 50 women under 30 making waves in the industry, and one of Campaign's Future Female Leaders.

If you want to hire me for a freelance creative project, discuss creative events or just grab a coffee, give me a shout:


Download CV





Awards & Honours

Campaign's Future Female Leader - '17
The Drum's 50 under 30 – '17
The Dot's 100 female future leaders, '17
The Hospital Club 100 nominee '17
The Majors – Freelance Finalist, '16
BIMA Hot 100 – Rising Star, '16
Effies – Silver & shortlist, '15
Dubai Lynx shortlist – Design, '14
Ogilvy Cannes Worldclass – '13
Dubai Lynx shortlist – Film, '13
Dubai Lynx Bronze – Design, '12
Young Creative Network Winner – Print/Direct, '11
D&AD New Blood Winner '10 – Portfolio
The Shelf Award Winner – Integrated, '10


The Majors Diversity Judge, '17

The Lovies Judge, '17